產品詳情
影響工業品企業對營銷模式的選擇的最重要因素是客戶，而對客戶來說，起影響作用最主要的是企業的產品在客戶產品處的價值權重，因此價值權重是營銷模式決策的關鍵。 影響權重的因素很多，歸納以后主要有以下兩個：
（1）對客戶成本的權重---工業品的價格、服務、技術，多大程度上降低或增加了客戶的采購總成本；
（2）對客戶產品銷售力的權重---工業品的價格、技術、服務、品牌，多大程度上能夠支撐客戶產品銷售更高的價格、或者（和）更大的銷售量、或者降低傳播成本。
廈門市哲控工業設備有限公司
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聯系人：小莉
手機/微信同號：13400637411
QQ：572036776
電子郵箱：572036776@qq.com
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（1）對客戶成本的權重---工業品的價格、服務、技術，多大程度上降低或增加了客戶的采購總成本；
（2）對客戶產品銷售力的權重---工業品的價格、技術、服務、品牌，多大程度上能夠支撐客戶產品銷售更高的價格、或者（和）更大的銷售量、或者降低傳播成本。
廈門市哲控工業設備有限公司
--------------------------
聯系人：小莉
手機/微信同號：13400637411
QQ：572036776
電子郵箱：572036776@qq.com
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3RK1301-1HB00-0AA2
3RK1301-1HB00-0AA2
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